monitoring order: visual desire, the organization of web pages, and teaching the rules of design.
I can already tell that Anne Francis Wysocki and I would get along just swimmingly. And, for those of you who know me – I’m actually not being sarcastic. Her clean-cut lines and modern simplicity are way ahead of the fashion and design disasters I remember from 1998.
Particularly, when speaking about composition and its changes from paper to Web, Wysocki says that she longs to make others think about “how that compositional ordering [of words] affects our senses of ourselves and each other.”
i think someone looks like they could use a hug.
I personally love the idea that how we write for a paper differs from Web writing – what new, or different, aspects of ourselves are we discovering? reflecting upon? growing? changing? How do we feel about this new, different self, or selves?
Personally, I have fallen in love with blogging – and I’m not just saying that for extra credit. I feel really cool when I can insert hyperlinks to my favorite music videos and say what I really want to say when I really want to say it. Let’s face it, I can be more colloquial here than I can for my ENGL 300 Review of Literature, or my PSYC 515 personal health behavior assignment paper. And it’s all for academic purposes. Just thought I’d point that out…
the order of book pages.
Wysocki makes an interesting point when she points out our diction concerning the Web: “we speak almost exclusively of web pages, not of web frame sequences or web movements or web sculptures.” Granted, I think web “sculptures” may be going a bit far…
does this count as a web sculpture?
But she does make a good point. How much have the physical forms of books shaped our conception of what the objects on which we find words to look like?
one of these things seems a lot like the other...
Even on our infinite interwebz….are we really free of the nature of books? The Web is undoubtedly a new movement, and a website is nowhere near the same thing as my physical textbook. But…has the printed word shaped the way we conceptualize and process visual information?
Wysocki summarizes the principles of the written word as follows:
“The words on the page are to approach immateriality.”
“Words are to appear on the page so that they visually convey our sense of what knowledge is.”
“The printed books that result from the desire to see ideally are to have words that melt into even, repeated lines on evenly presented pages.”
“Such repetitions and homogenization of form keep books from calling any attention to themselves.”
“There should therefore be no decoration.”
Words, therefore, are meant to transcend the pages on which they are written. Websites, on the other hand, bring in whole new dimensions of design, layout, colors, images – all potentially distracting from the words and hindering the potential of transparency. Is this why we try to standardize websites with our boxed-in conceptions of how the written word should be displayed? Are we that insecure about the power of words – our words? Do we think they’d be so weak as to be overwhelmed by a pretty blog template, rather than enhanced?
Wysocki asserts that “we should also question the effects of design structures that we see as frequently as we see the pages of books.” I would be inclined to agree. We should not passively accept any one thing, but curiously and critically question all until we find an answer, some big-t Truth. Whether you believe in one Truth or many subjective truths, never stop questioning…
the composition of two-dimensional space.
Wysocki quotes Kress and van Leeuwen, who note the significance behind the binary opposition of the meanings words and images possess depending on whether they are placed at the top or bottom of the page. The top is the “ideal,” the bottom is the “real.”
with smoker's lungs, *could* he walk a mile?
Notice the top: beautiful woman seductively caressing a pack of Camels. Notice the bottom right: Surgeon General’s warning. Each cigarette takes six minutes off your life. Half a pack is an hour gone. That’s the “real”…not the ideal. She is the ideal – and, by sexy association, the Camels.
conclusion.
Wysocki concludes that “visual designs can…be expressions of and means for reproducing cultural and political structures, and that such visual orderings are likely to be those that are repeated—and that hence can become invisible through constant use…whether they are intended to be invisible or not” and that “we nonetheless encounter designs individually, based on our particular bodily histories and presents.”
Basically, we replicate what we know. What we know usually comes from our sociocultural and cohort socialization. Simple enough, right? So, if you make a Kindle book page look like a physical book page, the words will have the same transcendent power because it arrives to your eyes and mind in similar forms.
She also poses an interesting question:
“What if Web browsers had been designed in a culture whose central religious text, in the 12th century, could be presented like this (with right-to-left writing)?”
(q'uran.)
What would the Web look like if it weren’t dominated by our left-to-write, marginalized (no pun intended) Western culture?